Branding; Lettering; Design; Photography; Advertising
At the start of 2016, Prima Coffee Equipment approached STNDRD to brand their next marketing campaign. The result was “Brew Everywhere,” a year long marketing campaign that would elevate Prima Coffee’s brand identity and increase their engagement with the specialty coffee industry.
Deliverables included a unique logo with custom lettering, print ads featured in Barista Magazine, a curation of images for social media, and a social media strategy.
Beginning in 2016, followership for Prima Coffee’s Instagram lingered at 2000 followers. After a year, followership reached 20,000, totaling 430 posts and 111,023 total likes. 2016 was also Prima Coffee’s most profitable year.
#Breweverywhere reached over 1000 posts.
Show off your love of coffee with unique design from STNDRD. Whether it's apparel or print, we have everything you need. Shop now and show you are a King.